The 5 Commandments of Interesting Content

Many businesses are using search engine optimization and content marketing to drive traffic to their websites. Good, relevant and interesting content is what fuels an online marketing approach. So, what is the best formula for creating interesting content? Follow these 5 commandments to find out.

• Use numbers – Blogs that feature a list are more clickable because they carry a clear and concise message (notice the title of this post?). Readers know exactly what they are getting when they click your post. Hopefully, that helps them retain the information you presented.

• K.I.S.S. – My soccer coach lived by this motto: Keep It Simple, Stupid. Attention spans are short and your blog posts should be too. Try and keep it under 300 words.

• Be opinionated – When you write a blog, take a stance and be bold. Readers should be able to ascertain the purpose for your post in the first few sentences. This also makes your blogs more interesting because, let’s be honest, no one wants to read something that seems restrained.

• Your message should be clear – Your first sentence should answer, “Why?” as in, why am I reading this. Readers should be able to identify the purpose of your post in your first or second sentence.

• If you can’t be the first, be the best at being the opposite - Create content that stands out and has its own unique voice. It’s good to follow best practices, but make sure that your blog and your content is unique and distinct. It’s okay to break a few rules.