Here are some good ideas for solving your content production crisis.
Presentations
Odds are that your organization is creating and designing presentations for clients, conferences and internal meetings. Guess what? This is great content that you can repurpose as a blog. An ideal blog post weighs-in at 250 to 350 words. You should be able to take the ideas from two to three presentation slides and turn them into a coherent blog post.
Good content provides answers to questions that potential clients might have. You answer questions all day long via email. So, if a client is asking you about a particular problem or issue you should turn that question into a blog. Using this method will ensure you are creating good content that your audience cares about.
Contests
Everyone likes to be first. Set up an internal contest to reward employees who create content. The contest can reward employees that blog the most frequently or those that produce the highest amount of traffic. Either way, marketers and content curators will win.
Work Completed for Clients
In the business world we send clients a lot of information. Whether its drawings for a building, information about your product, website copy or proposal responses. A lot of thought and effort goes into creating this material. Content producers should take advantage of this work and repurpose it for external marketing purposes. It’s relatively easy to take a question from an RFP and transform it into a blog post. Share that great insight with the world!
In general, content producers should take advantage of every opportunity to repurpose information. It saves time and is a great way to generate content that your audience will care about.
